Digital Marketing Dashboard
Digital Marketing Dashboard
A real-time digital marketing analytics dashboard that consolidates data from Google Analytics, Google Ads, Meta Ads, and social media platforms into a single unified view. The dashboard features automated weekly and monthly report generation with branded PDF exports, campaign performance comparisons, budget utilization tracking, and ROI calculations. Built for a marketing agency managing 15+ client accounts, the system reduced manual reporting time from 10+ hours per week to under 30 minutes with automated data synchronization and scheduled report delivery.
Technologies Used
The Challenge
The agency was spending 10+ hours every week manually pulling data from Google Analytics, Ads Manager, and social media dashboards to create client reports in Google Slides. Each report required logging into multiple platforms, exporting CSVs, and formatting data into charts. Inconsistent reporting formats across clients made it difficult to standardize quality, and delayed reports often led to client dissatisfaction.
Results Delivered
- 10+ hours saved per month on report generation
- 15 client dashboards consolidated into one platform
- Real-time campaign performance monitoring
- Client retention rate improved to 95%
How We Built This Project
A 7 weeks engagement for the Marketing Agency sector using React, Chart.js, REST API.
The agency was spending 10+ hours every week manually pulling data from Google Ads, Meta Ads, and Google Analytics to compile client reports. We built a custom dashboard that connects to all three platforms via their APIs and presents campaign performance in real-time.
Each of the agency's 15 clients gets a branded dashboard with key metrics — spend, impressions, clicks, conversions, and ROI — updated automatically. The agency team uses a master view to monitor all clients at once, with alerts for campaigns that need attention.
Report generation time dropped from 10+ hours per week to near-zero, and client retention improved to 95% thanks to the transparency and professionalism of real-time reporting.
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